Introduction: Our Commitment to Your Privacy
WagerPals.co.uk is an independent casino affiliate and comparison site. We publish reviews, guides, and ratings for online casinos licensed to operate in the UK. This page explains what data we collect when you visit, why we collect it, and what control you have over it.
We want to be straightforward here: WagerPals is not a casino. We don’t hold your funds, we don’t run games, and we don’t process bets. What we do is review casinos and link to them. That distinction matters because it defines what data we actually touch — which, compared to the operators we review, is very little.
This policy covers WagerPals.co.uk only. The moment you click through to an external site — whether that’s a casino, the UK Gambling Commission register, or a support service like GamCare — you’re on their turf, under their privacy policy. We can’t control what happens after you leave our site, and we think it’s important you know that upfront.
Throughout this document, “we” and “our” means WagerPals.co.uk. “You” and “your” means anyone who visits or uses this website.
Data Collection: What We Know About You
Not every visitor gives us the same data. If you land on a review page, read it, and leave, we hold very little — just the anonymous technical data that every website collects. If you subscribe to our newsletter or send us a message, we hold a bit more. Here’s the full picture.
Information You Provide (Newsletter and Contact)
We don’t require registration, accounts, or passwords. There is no login system on WagerPals. The only time we receive personal information directly from you is when you choose to give it to us.
That happens in two scenarios. First, if you subscribe to our email newsletter, we collect your email address. Second, if you use our contact form to report a casino issue or ask a question, we collect whatever you include in that form — typically your name, email, and the content of your message.
That’s it. We don’t collect payment details, identity documents, or anything related to gambling activity. Those are things casino operators handle, not us.
Automated Data (IP Addresses and Device Info)
Like virtually every website on the internet, WagerPals collects certain technical data automatically when you visit. None of this data identifies you by name, but some of it — particularly your IP address — is considered personal data under UK law, so we’re required to tell you about it.
Automated data includes your IP address (anonymised where possible), browser type and version, device type and operating system, which pages you visited and in what order, the time and date of your visit, the URL that referred you to our site, and your approximate geographic location at a country or city level based on your IP.
This information comes through cookies and server logs. We cover cookies in detail in Section 5.
Information From Third-Party Partners
When you click an affiliate link on WagerPals and go on to register at a casino, the operator’s affiliate system sends us a confirmation that a referral happened. This is how we earn commission, which is how we fund the site.
What that confirmation contains is limited: a transaction reference number and a status update. It does not include your name, your email, your account details, your deposit amount, or anything about your gambling behaviour. We cannot see who you are on the other end of that click — only that someone we referred completed a registration.
We don’t buy data from brokers, scrape it from social media, or acquire personal information about you from any other source.
Purpose of Processing: Why We Need This Data
Everything we collect has a specific job. The table below maps each type of data to the reason we hold it.
| Data Collected | Why We Need It | Practical Example |
| Email address (newsletter) | To send you casino reviews, news, and updates you opted in for | A weekly roundup of new reviews and bonus offers |
| Name and email (contact form) | To respond to your enquiry or casino report | Replying to you about a withdrawal issue you flagged |
| IP address and device data | Website security, fraud prevention, and analytics | Detecting and blocking bot traffic or brute-force attacks |
| Pages visited and session behaviour | Understanding which content works and improving site navigation | Noticing a review page has a 90% bounce rate and needs restructuring |
| Affiliate referral confirmations | Tracking which casino links generate commissions to sustain our free service | Confirming a click on a specific casino link led to a registration |
| Approximate location | Ensuring content relevance for UK visitors | Verifying our audience is predominantly UK-based, which affects our editorial focus |
We don’t use your data for automated decision-making. There’s no algorithm here that profiles you or makes decisions about you without human involvement.
The Legal Groundwork: Our Lawful Basis for Processing
UK GDPR requires us to have a valid legal reason for every piece of personal data we process. We don’t get to just collect things because they might be useful later. Here are the four bases we rely on and when each applies.
Consent covers your newsletter subscription. You actively opt in by entering your email and confirming. You can withdraw that consent at any time — there’s an unsubscribe link in every email, or you can contact us directly.
Legitimate interests covers the automated technical data we collect through analytics and cookies. Our legitimate interest is straightforward: we need to understand how people use the site so we can make it better, keep it secure, and run a sustainable business. We’ve assessed this against your rights and concluded that anonymised analytics data about page views and session behaviour does not override your fundamental freedoms.
Legal obligation covers situations where UK law requires us to retain certain records, such as financial data related to affiliate payments or information we must produce in response to a lawful regulatory request.
Contractual necessity applies when you contact us asking for something specific. If you send a message through our contact form, processing your email address is necessary to give you what you asked for — a reply.
Cookies and Tracking: Tailoring Your Experience
Cookies are small files stored on your device when you visit a website. Some are essential to make the site work. Others help us understand traffic. Others track affiliate clicks so we get paid for the referrals that fund this site.
Essential, Analytical, and Affiliate Cookies
| Category | What They Do | Examples | How Long They Last |
| Essential | Keep the site functioning — without these, basic features break | Cookie consent settings, session tokens, security checks | Session to 12 months |
| Analytical | Show us how visitors use the site so we can improve content and navigation | Google Analytics (_ga, _gid), page view and scroll tracking | Up to 26 months |
| Affiliate | Track clicks on casino links so referrals are attributed to WagerPals | Affiliate network cookies, campaign tracking parameters | 30 to 90 days |
Essential cookies load automatically because the site doesn’t work without them. Analytical and affiliate cookies are loaded based on the preferences you set through our cookie banner.
Your Cookie Choices
The first time you visit WagerPals, a cookie banner appears. You can accept everything, reject non-essential cookies, or pick and choose by category. You can also manage cookies through your browser settings — every major browser lets you block, delete, or get notified about cookies.
One thing worth knowing: if you reject affiliate cookies, the site still works exactly the same. You’ll see the same reviews, the same content, and the same links. The difference is that if you click through and register at a casino, the referral won’t be tracked back to us, which means we don’t earn the commission that pays for the site. We’re not saying this to guilt anyone — it’s just how the model works, and you should know.
Data Sharing: How We Work With Partners
We don’t sell your data. Full stop. We share it only where necessary to run the website, maintain our affiliate partnerships, or comply with the law.
Our Role as an Affiliate (Casino Operators)
This is worth spelling out clearly because the affiliate model is central to how WagerPals operates. When you click a link to a casino on our site, a tracking cookie from the operator’s affiliate platform is placed on your device. If you then register or deposit at that casino, the platform records that WagerPals referred you.
Here’s the critical bit: once you click through to a casino, everything from that point — your registration data, deposits, gambling activity, identity verification — is handled by the casino under their own privacy policy. We never see any of it. The only information that comes back to us is a transaction ID and a commission amount. We couldn’t identify you from that data even if we tried.
If you’re concerned about how a casino operator handles your data, we’d recommend reading their privacy policy before registering. Operators licensed by the UK Gambling Commission are required to comply with UK data protection law, which provides a baseline of protection.
Technical and Marketing Service Providers
We use a small number of third-party providers to keep WagerPals running. These include our hosting provider (which stores server logs), Google Analytics (traffic analysis), an email marketing platform (newsletter delivery), and our affiliate tracking system (commission reporting).
Each of these providers operates under a data processing agreement that limits what they can do with the data. They process it on our behalf and for our purposes only — they can’t use it for their own marketing or sell it onward.
Compliance with Legal and Regulatory Requests
If UK law requires us to hand over data — say, a valid request from the Information Commissioner’s Office or law enforcement — we’ll comply. But we’ll only disclose the minimum necessary to satisfy the specific request, and we’ll let you know if we’re legally allowed to.
Global Data: International Transfers and Storage
Our website is hosted on servers within the UK and the European Economic Area. Some of our third-party tools, particularly Google Analytics, may process data on servers outside the UK. Where that happens, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the Information Commissioner’s Office and transfers limited to countries that have received UK adequacy decisions.
Data Retention: How Long Your Information Stays With Us
We don’t keep data longer than we need it. Different types of data have different retention periods, and the table below sets out our current schedule.
| Data Type | Retention Period | What Happens Then |
| Newsletter email address | Until you unsubscribe or 24 months of inactivity | Permanently deleted from our mailing list |
| Contact form submissions | 12 months from the date of your last message | Permanently deleted from our records |
| Analytics data (Google Analytics) | 26 months from your last visit | Automatically purged by Google’s retention settings |
| Server logs (IP, device data) | 90 days | Automatically deleted from our hosting provider |
| Affiliate referral data | Duration of our agreement with the affiliate platform | Deleted when partnership ends or upon your request |
| Cookie consent preferences | 12 months | Cookie banner reappears for fresh consent |
If you contact us to request deletion of your data before these periods expire, we’ll process that request within 30 days unless a legal obligation requires us to retain it.
Your Rights: Control Under UK GDPR
UK data protection law gives you specific rights over your personal data. These aren’t just theoretical — if you exercise any of them, we’re legally required to respond within one calendar month.
Right of access — you can request a copy of all personal data we hold about you. Given that WagerPals doesn’t use accounts or registration, this will typically be limited to any newsletter subscription data, contact form history, or analytics identifiers.
Right to rectification — if any data we hold about you is inaccurate, you can ask us to correct it.
Right to erasure — you can ask us to delete your personal data. We’ll comply unless we have a legal obligation to retain it.
Right to restrict processing — you can ask us to limit how we use your data while a dispute or request is being resolved.
Right to data portability — you can request your data in a structured, machine-readable format so you can transfer it elsewhere.
Right to object — you can object to processing based on legitimate interests. If you do, we must stop unless we can demonstrate compelling grounds that override your rights.
Right to withdraw consent — for anything based on consent, such as your newsletter subscription, you can withdraw at any time. The unsubscribe link at the bottom of every email is the quickest route.
To exercise any of these rights, contact us using the details in Section 14. We don’t charge a fee for reasonable requests and we aim to respond well within the one-month window.
Protecting Minors: Our Strict 18+ Policy
WagerPals publishes content related to online gambling, which is an activity restricted to individuals aged 18 and over in the United Kingdom. We do not knowingly collect personal data from anyone under the age of 18.
Our website is not designed for, targeted at, or intended to attract minors. We do not run competitions, games, or interactive features that might appeal to children. If we become aware that a person under 18 has provided us with personal data — for example, by subscribing to our newsletter — we will delete that data immediately.
If you are a parent or guardian concerned about a minor’s exposure to gambling content, the UK Gambling Commissionprovides guidance on parental controls and filtering tools. Self-exclusion through GAMSTOP is available to anyone aged 18 or over who wants to block access to all UKGC-licensed gambling sites. For younger users, network-level parental controls and content filtering software are the most effective tools available.
Leaving Our Site: Third-Party Links and External Casino Sites
WagerPals contains links to external websites throughout our content. These include the casino operators we review, regulatory bodies, game providers like NetEnt, and support organisations like GamCare.
We link to these sites because they’re relevant and useful, but we want to be clear: the moment you click an external link, you’ve left WagerPals. From that point forward, the destination site’s privacy policy applies, not ours. We have no control over how third parties collect, store, or use your data.
This is particularly important when clicking through to casino operators. When you register at a casino, you’ll be asked to provide personal information including your full name, date of birth, address, and payment details. That data goes directly to the operator. WagerPals does not see it, does not store it, and cannot influence how the operator handles it.
We encourage you to read the privacy policy of any external site before providing personal information, especially casino operators where sensitive financial data is involved.
Security Measures: How We Guard Your Information
We take reasonable and proportionate measures to protect the personal data we hold. Our website uses SSL/TLS encryption, which means data transmitted between your browser and our server is encrypted in transit. Our hosting environment is secured with firewalls, regular software updates, and access controls that limit who can reach the backend.
For email subscriber data, we rely on the security infrastructure of our email marketing provider, which maintains its own encryption, access controls, and compliance certifications. Contact form submissions are stored in a secured environment with restricted access limited to team members who need it to respond to enquiries.
No system is completely immune to breach. If a data breach occurs that poses a high risk to your rights and freedoms, we will notify you without undue delay and report the breach to the Information Commissioner’s Office within 72 hours, as required by UK GDPR.
Policy Updates: How We Track Changes
We may update this privacy policy from time to time to reflect changes in our practices, new legal requirements, or shifts in the services we provide. When we make material changes — anything that significantly affects how your data is collected, used, or shared — we will update the “Last updated” date at the top of this page.
For significant changes, we’ll also notify newsletter subscribers via email so you don’t have to check this page manually. We recommend reviewing this policy periodically regardless, particularly if you haven’t visited WagerPals in a while.
Previous versions of this policy are available upon request. If you want to see what changed between the current version and an earlier one, contact us and we’ll provide a summary of the revisions.
Contact Us: Reach Our Data Protection Team
If you have questions about this privacy policy, want to exercise any of your rights under UK GDPR, or need to report a data protection concern, you can reach us at:
Email: privacy@wagerpals.co.uk